The Competitiveness office of Abu Dhabi (COAD) was established in 2011 by the Department of Economic Development, following the goals of Abu Dhabi’s Economic Vision 2030.
Aiming to enhance the competitiveness thinking and commitment of Abu Dhabi’s people and enterprises, the office helps to create a business environment conducive to innovation and productivity, which encourages investment and the success of business projects in the emirate.
COAD also implements initiatives related to competitiveness, and coordinates with a number of competitiveness analysis and study centers around the world, such as the World Economic Forum (WEF); Institute of Management Development (IMD); and the World Bank.
The office was created after studying thirty competitiveness offices around the world, and selecting twelve of them to make up the criteria in which COAD to be measured.
The Competitiveness Office of Abu Dhabi Vision and Mission
Vision: Work in collaboration with stakeholders to implement the best thinking in the field of competitiveness to support the people and enterprises of Abu Dhabi in reaching their full productive potential.
Mission: Enhance the global competitiveness of Abu Dhabi, its enterprises and private businesses by advocating policies, leading initiatives and creating a shared understanding and awareness among its stakeholders.