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I found a good name for my new business. Can I just use it, or do I need to check something before using it for business purposes?


Background and key clarifications:
  • Does a similar name already exist and is this name used in public?

  • Is the name protectable based on UAE legislation?

  • Does the same or similar name is already protected by means of a trademark or other IP protection? If so, for which kind of services or goods?

  • For which countries does protection exist?

  • Was the name already used in the past by yourself or somebody else?

  • What does this mean for my intended use of the name?


First clarifications you can execute yourself:
  • An Internet search to understand if the name is already used in public and in which way.

  • A trademark search using TMview.

  • Do you see a prior commercial use or publication of your desired name? If so, professional support for clarification is advised.


Do you need a lawyer or IP professional for clarification?
  • Only first background clarifications and clearance are possible without a trademark professional.

  • Trademark clarifications are often not of local relevance only, but rather regional or even global.

  • Clearance checks require a good understanding of local case law and practice. Therefore, good advice from a local trademark attorney is advised before investing money in using a name for business purposes. Find IP service providers here.

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