The Competitiveness Office of Abu Dhabi (COAD) was established  to achieve the highest levels of competitiveness in the emirate by creating a diverse and sustainable environment that enables the emirate's businesses and companies to achieve the best results in the field of productivity.

 COAD helps create an economic environment that stimulates innovation and initiative, which encourages investment and the success of economic projects in the emirate of Abu Dhabi.

 COAD aims to improve the competitiveness indicators of the emirate in light of the global competitiveness indicators through coordination with various governmental and private agencies to develop and facilitate the business environment, monitor the performance of competitiveness, and submit the necessary proposals to develop competitive thinking.

 It also works in cooperation with partners to prepare studies specialised in competitiveness to enhance the competitive environment by developing action plans with specific targets, developing policies and competitiveness initiatives to  support  economic development, encourage innovation, enhance overall livability and talent attraction in the Emirate of Abu Dhabi.



Work in collaboration with stakeholders to implement the best thinking in the field of Competitiveness to support the people and enterprises of Abu Dhabi in reaching their full productive potential.



Enhance the global Competitiveness of Abu Dhabi, its enterprises, and private businesses by advocating policies, leading initiatives, and creating a shared understanding and awareness among its stakeholders.

Other ADDED's Offices

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